G.I.L.T. - Globalization, Internationalization, Localization, Translation

#Globalization: Make your business global

#Internationalization: Prepare your content for translation

#Localization: Adapt your content, product descriptions, website, app or blog to local markets

#Translation: Convert text from one language to another

G.I.L.T. is the correct order to prepare your business for expansion and globalization. If this order is not followed you will end up with content that is difficult to read, culturally insensitive, and a waste of time and money.

#Globalization is the process of making your business accessible to a global audience. This includes things like setting up international sales and marketing channels, and developing a website or app that can be used in multiple languages.

#Internationalization is the process of preparing your content for translation. This includes things like using Unicode characters, and designing your website or app so that it can be easily adapted to different languages.

#Localization is the process of adapting your content for a specific market. This includes things like translating your content into the local language, and making sure that it takes into account local cultural norms and customs.

#Translation is the process of converting text from one language to another. This is the final step in the process, and it should only be done once your content has been internationalized and localized.

So, why is it important to do these steps in the right order?

If you start with translation, you'll end up with content is not only difficult to read, but also culturally inadequate. By following the G.I.L.T. process, you can ensure that your content is accessible, understandable, and relevant to the global audience.

Of course, the specific needs of your business will vary depending on your industry, target markets, and budget. But by understanding the basics of G.I.L.T. you can make sure that your business is well-positioned to succeed in the global marketplace.